Thursday, August 21, 2008

What's the deal? Seinfeld for Microsoft!?

Always enjoy checking out the Seinfeld reruns to see which Macintosh he's using. (Not just for that, but you know what I mean.)

Now, it's been announced that Jerry will be one of several celebrities used in Microsoft's new ad campaign, being rolled out by Miami agency Crispin Porter + Bogusky.

Good luck with that!

But here's the real question: assuming Seinfeld is a Mac person, why is he doing this?

Does he need the money?

Doubtful. The syndication revenue from reruns of his old series amounts to a fortune.

Exposure? Come on! He could be on TV every second of his life if he wanted to (and is, actually, given the frequency of reruns). Seinfeld could also do guest shots, movies... even another series.

So why is he doing this? I don't know, but it's a worthwhile question to ask.

Maybe I'm putting too much into this (and maybe most people don't associate him with Apple or Macs), but isn't credibility worth something?

What's your price?

1 comment:

Anonymous said...

Didn't the marketing blitzkrieg for Bee Movie clearly demonstrate what a whore he became?

At least the old AmEx ads he did were passable because a) they had a history of celeb endorsers, b) you could imagine him digging the product and c) he helped write the spots so they were Seinfeldesque.

Keep up the good work, Rich.