Friday, January 26, 2018

Tiffany Haddish Super Bowl Spot: Groupon's Wasted Opportunity

I was super-happy to learn that Groupon hired Tiffany Hadish for its 2018 Super Bowl spot. Her hilarious anecdote on Jimmy Kimmel about using a Groupon to take out Will and Jada Smith is hilarious and her recent guest stint on Drunk History was amazing. (Heard she steals a movie, too.)

So when I saw the Groupon spot, I couldn't believe it. Take a look yourself:

What a missed opportunity — on several levels.

First of all, you could literally (yes, LITERALLY) substitute any actor, actress, spokesmodel or shlep off the street to do the spot. There's nothing Tiffany Haddish-ish about it. Generic Spokesmodel could've delivered those lines.

Second, does Groupon understand its own product? Sure, it's great to support local business (duh!) but is that Groupon's USP? Has ANYONE ever said, "Uh, yeah, I wanna support local business, so I'll buy a Groupon."? (Spoiler: NO!)

It's to save money; try a restaurant or service at a reduced cost. Period. Full stop.

The spot itself is unfunny and dumb. Wow, a rich guy gets hit with a football. Hardee har har.

No lie: I could write a better spot. Hell, almost anyone could.

Glad Tiffany Haddish got a big check, but this is a Super Bowl spot, Groupon. You blew it.