I just saw a TV spot urging people to set their alarm clocks and go shopping at 4 AM to get great deals on... stuff. Jewelry, in particular. Ooh! Shiny things!
To hell with that!
The economy is pretty crappy right now so if retail stores want to attract customers, make it easy for them to buy, not more difficult. No games.
Get up early and go to your store at 4 AM? How about never? Is never good for you?
When I see a store that rejects this fascist Black Friday crap, they'll get my business. To hell with the ones who don't!