Wednesday, August 20, 2008


Blogging lightly due to some deadlines but here's a thought: when you send out mass email, do you think all your recipients are reading it together?

No? So why address it to "everyone" or use other plural terms?

It's pretty obvious, but we read stuff by ourselves, not in groups.

It may not be possible to address each person individually, but it's still one-on-one communication.

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