Thursday, September 18, 2008

Marketing Marlins

The Florida Marlins are having a pretty good season on the field. In the stands, not so much. One recent game had an estimated 600 people in attendance. And estimates usually run high.


(Looks like they're going to get a new stadium soon, in a geographically remote area, so we'll see how that goes.)

Their final home-stand ends this week. I
bought eight "flex vouchers" so I'd have the "right" to purchase tickets to see the Marlins play the NY Yankees during spring training. (Love the Marlins, but have followed the Yanks forever.)

Several time during the season, I'd get calls from guys in the Marlins ticket department to see if everything was "all right" and if I "needed anything."

Well, finally I did, so I called to see if I could exchange my eight vouchers for two or three "better" seats.

Nope. One voucher for one ticket, plus I'd have to pay additional to upgrade.

Fine. But they can barely fill the place. Wouldn't it make sense to make me, an actual customer, happy? What would they lose with an even exchange, so there's no money lost on either end?

Instead of, y'know, pissing me off. And having me blog about it.

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