Wednesday, May 6, 2009

E-mail is singular and not plural

If you send e-mail to a bunch of people, it's read individually, not together by a group, right?
So use a singular salutation and not a plural one — a name, preferably. (Remember mail-merge?)

I'm not offended when I see "Hey, Everybody!" but as a marketer, I'm disappointed by the failure to communicate one-to-one.

Personal is always more immediate and powerful.

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