Actual prophets are rare. The ones depicted in the bible come across as madmen. And if you think about it, they disrupt the staus quo with provocative and wild-sounding statements. They know the truth and aren't afraid to proclaim it, even if reality (or the status quo) contradicts them. They're probably wrong a lot, too. It's always easy to try to discredit someone by claiming they're crazy or "mad." It doesn't always work, but it's worth a shot. Ask Howard Dean. Or Al Gore. Or anyone who thinks JFK may not have been killed by Lee Harvey Oswald.
I've never met Bob Lefsetz, though I've exchanged e-mail with him over the years, and sent him a few books and CDs, as well. He writes about music, the music biz, popular culture, sex, love, commerce and more. He's a non-practicing attorney and I have no idea how he makes a living, but I'll have to ask him sometime.
I don't agree with everything he says, to be sure. But I don't agree with everything I've ever said, either. I've called Lefsetz a prophet on a number of occasions. He may not be plugged into any supernatural truth, but on this plane, right or wrong, he seems to be pretty locked-in. At the very worst, his ideas are well worth considering.
Marketing that's unattached to emotion is pretty lame.