Friday, February 8, 2008


Actual prophets are rare. The ones depicted in the bible come across as madmen. And if you think about it, they disrupt the staus quo with provocative and wild-sounding statements. They know the truth and aren't afraid to proclaim it, even if reality (or the status quo) contradicts them. They're probably wrong a lot, too. It's always easy to try to discredit someone by claiming they're crazy or "mad." It doesn't always work, but it's worth a shot. Ask Howard Dean. Or Al Gore. Or anyone who thinks JFK may not have been killed by Lee Harvey Oswald.

I've never met Bob Lefsetz, though I've exchanged e-mail with him over the years, and sent him a few books and CDs, as well. He writes about music, the music biz, popular culture, sex, love, commerce and more. He's a non-practicing attorney and I have no idea how he makes a living, but I'll have to ask him sometime.

He sends his Lefsetz Letter by e-mail several times a week. You can subscribe here.

I don't agree with everything he says, to be sure. But I don't agree with everything I've ever said, either. I've called Lefsetz a prophet on a number of occasions. He may not be plugged into any supernatural truth, but on this plane, right or wrong, he seems to be pretty locked-in. At the very worst, his ideas are well worth considering.

Marketing that's unattached to emotion is pretty lame.

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